A Portfolio of TV Advertisements

Here are the links for the TV advertisements.  Click on the links and watch each ad, and keep in mind the 15 Advertising Appeals as you watch them.  Which appeals are used? Are the ads effective? Why or why not?

Volkswagon: Snowplow
Union Carbide: Chick
Alka Seltzer: Spicy Meatball
Quaker Oats: Mikey
Coca-Cola: Mean Joe Green
Federal Express: Fast Talker
Pepsi Cola: Archaeology
Levi's: Launderette
Jeep: Snow Covered
Energizer: Darth Vader
Got Milk?: Aaron Burr
The Gap: Pardon Our Dust
Honda: Physics
Sony Bravia: Bunnies
Dove: Onslaught
Tide to Go: Interview
Planters Peanuts: Perfume

Selling Happiness: Two Pitches from Mad Men

The following links will take you to YouTube clips of the popular AMC series, Mad Men.

The first clip   is from the very first episode of the series, and shows Don Draper making a pitch for Lucky Strike Cigarettes: "Mad Men: It's Toasted."

The second shows a pitch for the Kodak Carousel: "Mad Men: Carousel."

As you watch the clips, consider how the use of a single word, or the choice of one word over another, can increase the persuasive appeal of an advertisement.

"Advertising's 15 Basic Appeals"

Here is the link to the article by Jib Fowles, "Advertising's 15 Basic Appeals." Although the article is pretty dated (it was first published in the journal Etc. in 1982), the information is still sound. Do you agree with the items in this list? Can you think of any appeals that could be added to the list? Do any of them overlap to the point that they could be combined or removed?

"A Portfolio of Advertisements"

Take a look at each of these print advertisements and be prepared to talk about them in class on Friday. What is the advertisement trying to sell? What kinds of tactics do they use to make their product look appealing?